Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

The course examines the design and management principles and practices of sustainable visitor experiences in tourism, hospitality and event operations and destinations. It will examine settings ranging from the global to local landscapes, streetscapes and servicescapes. Topics include visitor motives, decision making and behaviour; the experience economy; designing and staging experiences; orientation and place making; interpretation and visitor learning; and cross-cultural and social interactions. This course will enhance students' employability by giving them the skills and insights to systematically critique and improve visitor experiences offered at tourist attractions.

Archived offerings