Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

3 Seminar hours

Incompatible

HOSP7001

Restricted

Students in the MTHEM(#24) program are not permitted to enrol in this course.

Course coordinator

Ms M. Golubovskaya

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Course Profile
Semester 2, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides an introduction to the underlying principles of service management in the tourism, hospitality and event industries. It is focused on the strategies, systems, processes and design aspects of creating and evaluating service delivery, service excellence and service orientation. Topics include understanding the `service-dominant logic' approach to marketing and managing service, setting service strategy, understanding customer needs, building a service-minded workforce, measuring and evaluating service quality, and drivers of service industry customer loyalty.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 2, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 2, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Summer Semester, 2016 (TP8) St Lucia Intensive Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Summer Semester, 2013 (TP1) St Lucia Intensive Course Profile