Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

3 Seminar hours

Incompatible

TALM3305 or TOUR3002

Course coordinator

Dr R. Rastegar

Study Abroad

This course is pre-approved for Study Abroad and Exchange students.

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

This course applies marketing knowledge to travel, leisure and tourism organisations. Marketing theories, models, methods are practices are critically evaluated. Destination governance, positioning and branding are examined as is destination recovery after a crisis.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 Ipswich Internal Course Profile