Applied Market Research (MKTG7966)
Course level
Postgraduate Coursework
Faculty
School
Agriculture Food Sciences Schl
Units
2
Duration
One Semester
Class hours
3 Lecture hours
Incompatible
QM241 Or NR201 or ABUS3001
Recommended prerequisite
ABUS2001 or BSMK1501 or MKTG2960 or MKTG1501
Assessment methods
Assignment, individual project and end of semester examination
Course enquiries
Associate Professor Colin Brown, Anoma Ariyawardana
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
This course is not currently offered, please contact the school.
Course description
Principles and techniques of marketing research as they are applied in an agribusiness context.
