Agribusiness Marketing (MKTG7961)
Course level
Postgraduate Coursework
Faculty
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
ABUS2001 or 7006 or MKTG2960
Assessment methods
Progressive tests, project & final examination
Course enquiries
Mr Phillip Currey
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | External | External | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | Gatton | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
The course examines the forces of change that impinge on agribusiness firms and develops a marketing framework that individual managers can utilize to cope with these changes.