Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

39 Seminar hours

Incompatible

MEBS7107 or MGTS7806 or MKTG1501 or 7040 or 7501 or 7806

Prerequisite

Permission from Head of School

Restricted

Restricted to students in the GCELead program. Quota: Minimum of 10 enrolments UQ reserves the right to limit the number of participants from any one organisation.

Course coordinator

Prof J. McColl-Kennedy

This course is not currently offered, please contact the school.

Course description

This course will enable you to learn about the latest marketing tools and concepts including key components of strategic marketing planning and how to develop, evaluate and implement successful marketing strategies. The course focuses on how to put marketing principles into practice, employing strategies relevant to today's business world. It covers strategic marketing, branding, communication and customer experience in particular. Using cutting edge knowledge from world leaders in their fields, plus a mixture of seminars, group discussions, case studies and practical exercises, this course will give you fresh and innovative ways to define and implement marketing strategies in your organisation.

Archived offerings

Course offerings Location Mode Course Profile
Summer Semester, 2017 Brisbane CBD Intensive Course Profile
Semester 1, 2016 (TP4) Brisbane CBD Intensive Course Profile
Semester 1, 2015 (TP4) Brisbane CBD Intensive Course Profile
Semester 2, 2015 (TP6) Brisbane CBD Intensive Course Profile
Semester 1, 2014 (TP4) Brisbane CBD Intensive Profile unavailable
Semester 2, 2014 (TP7) Brisbane CBD Intensive Course Profile
Semester 1, 2013 (TP4) Brisbane CBD Intensive Course Profile
Semester 2, 2013 (TP7) Brisbane CBD Intensive Profile unavailable
Semester 1, 2012 (TP3) Brisbane CBD Intensive Course Profile
Semester 1, 2011 (TP3) Brisbane CBD Intensive Course Profile
Semester 2, 2010 (TP5) Brisbane CBD Intensive Course Profile
Semester 2, 2009 (TP5) Brisbane CBD Intensive Course Profile