Market & Consumer Research (MKTG7510)
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
L
Recommended companion
MKTG7501
Restricted
min 15 enrolments
Course enquiries
A/Prof Len Coote
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
This course is about market and consumer research, knowledge of which fundamentally informs marketing strategy and public policy making. It is an advanced level course that overviews the market research process and provides insight into contemporary market research practices. The format is a lecture/seminar that emphasises instructor guided discussion of relevant market and consumer research practices.