Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 1 Practical or Laboratory hour

Incompatible

MKTG2511 or 3504

Recommended prerequisite

Restricted

Quota: Minimum of 15 enrolments

Course coordinator

A/Prof R. Pappu

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course is about market and consumer research, knowledge of which fundamentally informs marketing strategy and public policy making. It is an advanced level course that overviews the market research process and provides insight into contemporary market research practices. The format is a lecture/seminar that emphasises instructor guided discussion of relevant market and consumer research practices.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 St Lucia Internal Course Profile
Semester 1, 2010 St Lucia Internal Course Profile
Semester 1, 2009 St Lucia Internal Course Profile