Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

3 Seminar hours

Incompatible

MKTG3501

Recommended prerequisite

Restricted

Quota: Minimum of 15 enrolments

Course coordinator

A/Prof F. Alpert

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

Marketing theory & practice emphasising management decisions; strategic marketing planning; advanced concepts in product management, pricing strategy & promotion; strategic brand management; emphasis on positioning as the core of marketing strategy; examine the strategy of company of your teams' choice as the course content is applied to the analysis of a real world business.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Profile unavailable
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile
Semester 1, 2011 St Lucia Internal Course Profile
Semester 1, 2010 St Lucia Internal Course Profile