Marketing (MKTG7501)
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
3 Lecture hours
Incompatible
BA814 or BF801 or BI801 or BSMK1501 or 7040 or 7501 or MEBS7107 or MGMT7100 or MKTG1501 or 7040
Course enquiries
Mr O. Seamons (Sem 1 & 2), Mr O. Seamons (Sum)
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | St Lucia | In Person | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Introduction to marketing management; consumer behaviour; marketing research & segmentation; product life cycle theory; product & pricing strategies; distribution & logistics; promotional strategy including advertising & personal selling; marketing organisation, planning & control; international marketing, services marketing & marketing for not-for-profit organisations.