This course is not currently offered, please contact the school.

Course description

The objective of this course is to provide Management (Honours) students with knowledge of advanced marketing theory and research. Marketing is an applied discipline that is informed by professional scholarly research in marketing and related fields (eg. psychology, economics). This course provides brief historical review of marketing theory and research, a review of influential theories in the development of marketing thought, and an overview of contemporary theories and research in marketing.

Archived offerings