Applied Market Research (MKTG3960)
Course level
Undergraduate
Faculty
Units
2
Duration
One Semester
Class hours
3 Lecture hours
1 Practical or Laboratory hour
Incompatible
QM241 or NR201 or ABUS3001
Recommended prerequisite
ABUS2001 or BSMK1501 or MKTG2960 or MKTG1501
Assessment methods
Progressive & final examination
Course enquiries
Assoc Prof T. Dunne
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | External | External | Profile unavailable |
Semester 2, 2024 (22/07/2024 - 18/11/2024) | Gatton | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Principles & techniques of marketing research as they apply in an international business context.