Contemporary Issues in Marketing (MKTG3509)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
3 Contact hours
Prerequisite
MKTG2501
Course enquiries
Dr J. Weerawardena
This course is not currently offered, please contact the school.
Course description
This course introduces students to the professional scholarly literature in marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of the field and its foundations, plus insights into recent developments within the field and the process of knowledge development within marketing.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2020 (03/08/2020 - 21/11/2020) | St Lucia | Flexible Delivery | Course Profile |
Semester 2, 2020 (03/08/2020 - 21/11/2020) | External | External | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |
Semester 2, 2015 (27/07/2015 - 21/11/2015) | St Lucia | Internal | Course Profile |