Course level

Undergraduate

Units

2

Duration

One Semester

Class hours

2l2T

Prerequisite

MKTG2501 + 2510

Course enquiries

TBA

This course is not currently offered, please contact the school or faculty of your program.

Course description

Understanding your customers' needs, wants and willingness to pay is at the heart of successful marketing strategies. This course is designed to deepen understanding of pricing and targeting issues which marketing managers may face under some degree of market power. Students will learn and apply basic pricing and targeting theories and techniques from economics and marketing and present managerial implications for decision making.