Current course offerings

Please Note: Course profiles marked as not available may still be in development.

Course description

In this course students will learn about the key pillars of digital marketing and social media marketing. Balancing theory and practice, students will examine digital technologies and their impact on the customer journey. An emphasis is placed on the utilisation of contemporary digital marketing applications within the emerging electronic environment. Students will gain an understanding of how digital and social media marketing influences how firms interact with the market and inform marketing strategy.

Archived offerings