Marketing Strategy (MKTG3501)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
BF300 or BSMK3501 or MGMT3100
Prerequisite
BSMK1501 or MGMT1100 or MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Prof N. Hartley
Current course offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 2, 2024 (22/07/2024 - 18/11/2024) | St Lucia | In Person | Profile unavailable |
Please Note: Course profiles marked as not available may still be in development.
Course description
Critical evaluation of marketing principles through practical exercises & detailed analyses of real-life case studies.
