Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

3 Contact hours

Prerequisite

MKTG1501

Assessment methods

Three assessment items: 1) Lab-based tutorial exercises (the analysis of quantitative marketing information, 1 task x 10 weeks, 10%), 2) A written case-study (reporting results of an applied project, 3,000-4,000 words, 40%), 3) Final examination (written exam during examination period, 50%).

Course enquiries

Prof L. Coote

This course is not currently offered, please contact the school.

Course description

This course provides students with an introduction to the analytic frameworks necessary to understand consumer and business markets. In particular, emphasis is placed on the classical models of quantiative marketing analysis. The aims of the course are for students to develop an appreciation of how marketing information can be used to explain and predict consumer behaviour, and more generally, develop an appreciation of how marketing managers can use marketing information for decision and strategy making.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile