Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Prerequisite

MKTG1501

Course enquiries

Mr W. Mao

This course is not currently offered, please contact the school.

Course description

This course provides students with an introduction to the analytic frameworks necessary to understand consumer and business markets. In particular, emphasis is placed on the classical models of quantitative marketing analysis. The aims of the course are for students to develop an appreciation of how marketing information can be used to explain and predict consumer behaviour, and more generally, develop an appreciation of how marketing managers can use marketing information for decision and strategy making.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile