Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

Internal

Class hours

2 Lecture hours
2 Tutorial hours

Prerequisite

MKTG1501

Course enquiries

Ms A. Wallin

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

The digital age has fundamentally altered the way marketing teams collect, process, analyse and disseminate market intelligence. In this course, students will learn market intelligence, analytic techniques, and research practices in order to develop and execute marketing strategies and demonstrate return on investment. Students will acquire critical analysis and decision-making skills to prepare them for the key information and decisions they will make in their career in marketing.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile