Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 1 Tutorial hour

Incompatible

MKTG7502

Prerequisite

MKTG1501

Restricted

Quota: Minimum of 35 enrolments

Course coordinator

Ms C. Gonzalez

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2018 St Lucia Internal Course Profile
Semester 2, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Products are the lifeblood of the organisation and thus it is important for managers to understand the role of product and brand management in gaining and maintaining customer loyalty. This course is designed to develop knowledge, skills, and perspectives to support the application of managing products and developing brand strategies in the marketing area.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2017 St Lucia Internal Course Profile
Semester 2, 2016 St Lucia Internal Course Profile
Semester 2, 2015 St Lucia Internal Course Profile
Semester 2, 2014 St Lucia Internal Course Profile
Semester 2, 2013 St Lucia Internal Course Profile
Semester 2, 2012 St Lucia Internal Course Profile
Semester 2, 2011 St Lucia Internal Course Profile
Semester 2, 2010 St Lucia Internal Course Profile
Semester 2, 2009 St Lucia Internal Course Profile