Product and Service Management (MKTG2505)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
2 Lecture hours
1 Tutorial hour
Incompatible
BF204 or BSMK2505 or MGMT2104
Prerequisite
BSMK1501 or MGMT1100 or MKTG1501
Restricted
Quota: Minimum of 35 enrolments
Course enquiries
Dr J. Weerawardena
This course is not currently offered, please contact the school.
Course description
Introduction to marketing issues relating to managing products and services: market learning, new product and service development process, product/service launch, reaching viable markets, entrepreneurial marketing strategies, marketing channels and building relationships with targeted customers.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |
Semester 2, 2016 (25/07/2016 - 19/11/2016) | St Lucia | Internal | Course Profile |
Semester 2, 2015 (27/07/2015 - 21/11/2015) | St Lucia | Internal | Course Profile |