Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

2 Lecture hours
1 Tutorial hour

Incompatible

BF204 or BSMK2505 or MGMT2104

Prerequisite

BSMK1501 or MGMT1100 or MKTG1501

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr J. Weerawardena

This course is not currently offered, please contact the school.

Course description

Introduction to marketing issues relating to managing products and services: market learning, new product and service development process, product/service launch, reaching viable markets, entrepreneurial marketing strategies, marketing channels and building relationships with targeted customers.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile