Course level

UQ College

Faculty

UQ College

School

Business, Economics & Law Fac

Units

2

Duration

One Trimester

Delivery mode

Internal

Class hours

4 Contact hours

Restricted

AssocDBus students only

Course enquiries

TBA

Course duration

This course runs over course, commencing in Trimester 2, 2018.

Course description

This course will provide students with an introduction to the role of marketing, its importance in contemporary organisations and the social responsibility of marketers when influencing the attitudes and buying behaviour of the consumer. Students will be introduced to the theories of markets and marketing, consumer behaviour, applications of behavioural science, and basic marketing principles. Opportunities will be provided for application of these theories through analysis of a variety of real-world examples directed at amplifying understanding of how marketing concepts are used.

Archived offerings

Course offerings Location Mode Course Profile
Trimester 1, 2021 (18/01/2021 - 23/04/2021) St Lucia Internal Course Profile
Trimester 2, 2021 (10/05/2021 - 14/08/2021) St Lucia Internal Course Profile
Trimester 1, 2020 (20/01/2020 - 24/04/2020) St Lucia Internal Course Profile
Trimester 2, 2020 (11/05/2020 - 15/08/2020) St Lucia Internal Course Profile
Trimester 1, 2019 (21/01/2019 - 27/04/2019) St Lucia Internal Course Profile
Trimester 2, 2019 (13/05/2019 - 17/08/2019) St Lucia Internal Course Profile
Trimester 1, 2018 (22/01/2018 - 28/04/2018) St Lucia Internal Course Profile
Trimester 2, 2018 (14/05/2018 - 18/08/2018) St Lucia Internal Course Profile
Trimester 1, 2017 (23/01/2017 - 28/04/2017) St Lucia Internal Course Profile
Trimester 2, 2017 (15/05/2017 - 18/08/2017) St Lucia Internal Course Profile
Trimester 1, 2016 (25/01/2016 - 30/04/2016) St Lucia Internal Course Profile
Trimester 2, 2016 (16/05/2016 - 19/08/2016) St Lucia Internal Course Profile
Trimester 1, 2015 (27/01/2015 - 01/05/2015) St Lucia Internal Course Profile
Trimester 2, 2015 (18/05/2015 - 21/08/2015) St Lucia Internal Course Profile