Event Marketing and Consumer Behaviour (EVNT2004)
Course level
Undergraduate
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
Seminar 3 Hours/ Week
Course enquiries
Dr A. Tkaczynski
Study Abroad
This course is pre-approved for Study Abroad and Exchange students.
This course is not currently offered, please contact the school.
Course description
This course provides insights into the principles of event marketing and their application in real world settings. It explores the development of event marketing objectives, strategies, plans and related research.
Archived offerings
| Course offerings | Location | Mode | Course Profile |
| Semester 1, 2022 (21/02/2022 - 21/06/2022) | External | External | Course Profile |
| Semester 1, 2021 (22/02/2021 - 19/06/2021) | External | External | Course Profile |
| Semester 1, 2020 (24/02/2020 - 11/07/2020) | St Lucia | Internal | Course Profile |
| Semester 1, 2019 (25/02/2019 - 22/06/2019) | St Lucia | Internal | Course Profile |
| Semester 1, 2018 (19/02/2018 - 23/06/2018) | St Lucia | Internal | Course Profile |
| Semester 1, 2017 (27/02/2017 - 24/06/2017) | St Lucia | Internal | Course Profile |
| Semester 1, 2016 (29/02/2016 - 25/06/2016) | St Lucia | Internal | Course Profile |
| Semester 1, 2015 (02/03/2015 - 27/06/2015) | St Lucia | Internal | Course Profile |
