Course level

Postgraduate Coursework

Faculty

Humanities Arts Social Science

School

Communication & Arts School

Units

2

Duration

One Semester

Class hours

Lecture 1.5 Hours/ Week
Tutorial 1.5 Hours/ Week

Incompatible

SOSC1152, SOSC7301

Assessment methods

Case Study

Situation Analysis & Research Proposal

Research Findings Report

Presentation Slides

Course enquiries

Dr Elena Block

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2024 (19/02/2024 - 15/06/2024) St Lucia In Person Course Profile

Please Note: Course profiles marked as not available may still be in development.

Course description

COMU7301 examines strategic communication theories and best practice frameworks at a postgraduate level. Students are asked to develop research-based communication campaigns that aim to be ethical, socially aware and impactful. Weekly lectures and tutorials explore relevant theories, research methods and planning techniques that will be applied to real life communication problems. During tutorials students will develop the skills necessary to design strategic communication/public relations campaigns for a real life client. You will actively plan and mobilise various strategies and tactics to build relations, reputation and community. The aim is to communicate the client's message successfully to key publics through online and offline communication channels. The ultimate goal is to build and maintain meaningful and truthful multi stakeholder relationships in the context of fast moving and increasingly complex societies.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) St Lucia In Person Course Profile
Semester 1, 2023 (20/02/2023 - 17/06/2023) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) External External Course Profile
Semester 1, 2022 (21/02/2022 - 21/06/2022) St Lucia Internal Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) External External Course Profile
Semester 1, 2021 (22/02/2021 - 19/06/2021) St Lucia Flexible Delivery Course Profile
Semester 1, 2020 (24/02/2020 - 11/07/2020) St Lucia Internal Course Profile
Semester 1, 2019 (25/02/2019 - 22/06/2019) St Lucia Internal Course Profile
Semester 1, 2018 (19/02/2018 - 23/06/2018) St Lucia Internal Course Profile
Semester 1, 2017 (27/02/2017 - 24/06/2017) St Lucia Internal Course Profile
Semester 1, 2016 (29/02/2016 - 25/06/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile