Social Analytics (BSAN7207)
Course level
Postgraduate Coursework
Faculty
Schools
Business School, Elec Engineering, Comp Science
Units
2
Duration
One Semester
Class hours
General contact hours 2 Hours/ Week
Incompatible
INFS7450
Prerequisite
BSAN7204
Restricted
MBusAn, MDataSc
Course enquiries
Dr R. Qiu
Current course offerings
Course offerings | Location | Mode | Course Profile |
Semester 1, 2024 (19/02/2024 - 15/06/2024) | External | External | Course Profile |
Please Note: Course profiles marked as not available may still be in development.
Course description
With the advent of social media platforms, social data has been produced at an unprecedented rate in the last decade, offering organizations new avenues for data-driven value creation and capture. This course explores how organizations can develop a social media analytics capability to better listen, understand and interact with their customers in real-time. At the technical level, students will be introduced to concepts and methods of network analysis and natural language processing and will be able to use contemporary software tools to access, analyse and visualise real-world social network data.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2022 (27/06/2022 - 20/08/2022) | External | Web Based | Course Profile |