Advertising Research Methods (ADVT7513)
Course level
Postgraduate Coursework
Faculty
School
Business School
Units
2
Duration
One Semester
Class hours
Seminar 3 Hours/ Week
Recommended prerequisite
ADVT7508
Course enquiries
Dr P. Bowers
This course is not currently offered, please contact the school.
Course description
The design and implementation of effective advertising and media strategies requires careful evaluation. The course Advertising Research Methods provides students with an overview of the methods and techniques used to evaluate advertising effectiveness and research consumer responses to advertising more generally. Employment in advertising research requires special expertise and is an area of growing employment demand.
Archived offerings
Course offerings | Location | Mode | Course Profile |
Semester 2, 2019 (22/07/2019 - 16/11/2019) | St Lucia | Internal | Course Profile |
Semester 2, 2018 (23/07/2018 - 17/11/2018) | St Lucia | Internal | Course Profile |
Semester 2, 2017 (24/07/2017 - 18/11/2017) | St Lucia | Internal | Course Profile |