Course level

Postgraduate Coursework

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

3 Seminar hours

Incompatible

ADVT2510 or MKTG2504 or 7506

Prerequisite

ADVT7508

Restricted

Quota: Minimum of 15 enrolments. Final course in field of study.

Course coordinator

Dr J. Doig (Sem 1); Dr N. Pontes (Sem 2)

Work Integrated Learning

Industry Projects

Current course offerings

Course offerings Location Mode Course Profile
Semester 1, 2019 St Lucia Internal Course Profile
Semester 2, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

This course provides an advanced understanding of various traditional and new media that are used for advertising and compares them in terms of costs, constraints, opportunities and measurement. The course examines current media industry issues including media fragmentation, digital media and convergence, and changing media consumption. Students will apply theoretical and practical knowledge acquired from lectures, workshops and case examples, to the development of a creative advertisement and media plan, and learn to critically examine media placement decisions and campaign strategy.

Archived offerings

Course offerings Location Mode Course Profile
Semester 1, 2018 St Lucia Internal Course Profile
Semester 2, 2018 St Lucia Internal Course Profile
Semester 1, 2017 St Lucia Internal Course Profile
Semester 2, 2017 St Lucia Internal Course Profile
Semester 1, 2016 St Lucia Internal Course Profile
Semester 2, 2016 St Lucia Internal Course Profile
Semester 1, 2015 St Lucia Internal Course Profile
Semester 1, 2014 St Lucia Internal Course Profile
Semester 1, 2013 St Lucia Internal Course Profile
Semester 1, 2012 St Lucia Internal Course Profile