Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

Lecture 2 Hours/ Week
Tutorial 1 Hour/ Week

Incompatible

ORGC3608

Prerequisite

ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr W. Mao

This course is not currently offered, please contact the school.

Course description

Advertisers' expenditure on media and related activities continues to rapidly change and expand (especially in emerging economies), and more than ever before this expenditure is subject to significant financial and marketplace scrutiny. This course is designed to offer students an opportunity to develop in-depth knowledge of the main quantitative and qualitative methods used in advertising and media research, especially for the purposes of advertising evaluation. Emphasis is placed on the importance of research in advertising and media, applied research skills for advertising evaluation and media measurement, and critical analysis skills relating to advertising and media research. Students will gain a strong theoretical and practical understanding of relevant research techniques and topical research issues in the field, through exposure to academic and industry research readings, case studies, assessment relating to a real campaign, and industry guest lecturers.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile