Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Delivery mode

External

Class hours

3 Seminar hours

Incompatible

MKTG3505

Prerequisite

ADVT2506 or 2509 or 2510 or 2511 or MKTG2506 or 3502

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr N. Pontes

Work Integrated Learning

Industry Projects

Course description

This course provides students with an advanced understanding of advertising strategy. It brings together and builds on the various practical and theoretical aspects of advertising addressed in other ADVT courses, and offers guidelines for best practice in advertising strategy. The lectures, readings and discussions give an important theoretical framework for the students' practical, intellectual and creative development in advertising. Students will learn how to develop, critique and assess advertising strategy. The course will include: analysis of advertising strategy, with detailed discussion of significant global and local advertising campaigns; an overview of current theory and research about advertising strategy, and examination of what makes for effective advertising; advanced media analysis, applying audience research to strategy development; practical application of these various elements in advertising strategy development exercises.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 1, 2015 (02/03/2015 - 27/06/2015) St Lucia Internal Course Profile