Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class hours

2 Lecture hours
1 Tutorial hour

Incompatible

BSOC3621 or ORGC3621

Prerequisite

BSMK1501 or BSOC1602 or 1603 or MGMT1100 or 1300 or 1400 MGTS1602 or MKTG1501 or ORGC1603

Restricted

Quota: Minimum of 35 enrolments

Course enquiries

Dr E. Ferrier

This course is not currently offered, please contact the school.

Course description

Students apply previously learned theories by analysing advertising texts and by examining how advertising strategies have evolved.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) External External Course Profile
Semester 2, 2020 (03/08/2020 - 21/11/2020) St Lucia Flexible Delivery Course Profile
Semester 2, 2019 (22/07/2019 - 16/11/2019) St Lucia Internal Course Profile
Semester 2, 2018 (23/07/2018 - 17/11/2018) St Lucia Internal Course Profile
Semester 2, 2017 (24/07/2017 - 18/11/2017) St Lucia Internal Course Profile
Semester 2, 2016 (25/07/2016 - 19/11/2016) St Lucia Internal Course Profile
Semester 2, 2015 (27/07/2015 - 21/11/2015) St Lucia Internal Course Profile