Course level

Undergraduate

Faculty

Business, Economics & Law

School

Business School

Units

2

Duration

One Semester

Class contact

2 Lecture hours, 1 Practical or Laboratory hour

Incompatible

ORGC3621

Prerequisite

MKTG1501 + 4 units. BCommun students require ADVT2509.

Restricted

Quota: Minimum of 35 enrolments

Course coordinator

Dr E. Ferrier

Current course offerings

Course offerings Location Mode Course Profile
Semester 2, 2019 St Lucia Internal Profile unavailable

Please Note: Course profiles marked as not available may still be in development.

Course description

Students apply previously learned theories by analysing advertising texts and by examining how advertising strategies have evolved.

Archived offerings

Course offerings Location Mode Course Profile
Semester 2, 2018 St Lucia Internal Course Profile
Semester 2, 2017 St Lucia Internal Course Profile
Semester 2, 2016 St Lucia Internal Course Profile
Semester 2, 2015 St Lucia Internal Course Profile
Semester 2, 2014 St Lucia Internal Course Profile
Semester 2, 2013 St Lucia Internal Course Profile
Semester 2, 2012 St Lucia Internal Course Profile
Semester 2, 2011 St Lucia Internal Course Profile
Semester 2, 2010 Ipswich Internal Course Profile