Course description

This course examines the business of advertising. It addresses the history, structure, workings, context and regulatory framework of the advertising industry in Australia and situates this in a global context. Theoretical foundations of advertising and their application to planning and implementing advertising strategies will be addressed. Students will gain practical knowledge of the advertising industry, including creation of successful campaigns and assessment of campaign effectiveness. Guest speakers from the advertising industry will demonstrate the roles of advertising industry stakeholders, and what constitutes effective campaigns.

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